Artificial Intelligence – Sentiment Analysis in Marketing

Data Science Hands-On Project Guide

Artificial Intelligence Sentiment Analysis in Marketing

Welcome to this comprehensive project, where we explore the realm of Artificial Intelligence and Sentiment Analysis in marketing, focusing on Amazon customer reviews.This project equips you with fundamental data science concepts, helping you understand sentiment analysis intricacies and enhance your portfolio and interview readiness.

Project Overview

Construct, train, evaluate, and deploy an AI model predicting sentiment from genuine Amazon Echo product customer reviews.

Using Python and popular libraries like Scikit-Learn, Matplotlib, and Seaborn, we dive into text data analysis and visualization. By utilizing tools like Pandas, Matplotlib, and Seaborn, we uncover patterns and insights within the textual data.

We conduct exploratory data analysis, use word clouds, and clean the data by removing punctuation and stop words.

Watch Complete Tutorial on YouTube